2006 –The launch of Inter-Prêt; a division developed to be the first Luxury Design Retail Consultancy. Supported by international teams of merchandising and retail experts, Inter-Prêt professionally manages eastern designer labels across South Asia and Middle East. From showcase their lines at leading retail stores to designing their corporate, branding and strategies Inter-Prêt team synergies commercialization structures.

THE USP
Developed as unique business module, Aesthetics is an ‘inter-dependent branding suite for its designers and their labels’. Bridging brand associations with leading institutions it actively represents Eastern style through its content partners ‘The Wordsmiths’ in all formats TV/ Radio/ Print and Online. Working with leading networks like SONY, Zee Networks, Dubai TV, Arab Media Group, ARY, GEO, the teams have created a large interest and awareness for nuance niche.
Showcased on 22 COVER PAGES and 390 Full Page International Editorials , Aesthetics has achieved international acclaim through reputed publications : L’ Officiel, Libas, Arabian Woman, Ahlaan-Masala, Gulf News, Friday, CitiTimes, Khaleej Times, Young Times, Young & Trendy, Sony Entertainment Magazine, Khaleej Times –Citi Times, Friday, Beauty & Style, Connector, Weekend marking milestones for the design talent we represent .
Forrester’s refers to Aesthetics as the ‘sharpest branding story from the Eastern region 2002’- an honor it lives up to. An informative and exhaustive progress chart maps brand development architecture supporting Eastern designers to take their vocabulary onto a global platform.

THE TARGET CLIENTELE
“Cosmocrat Women” our clients are our Muses! Invited to imprint their signature style over fashion’s diktats, it’s their finesse that ensures the store’s success. With an ever evolving database of 7000 regional & international clients the store caters to an extraordinary blend of Eastern and Western expatriates, regional Arab clientele and ladies from the Levant – with a universal diversity.