THE CONCEPT
“AESTHETICS”- the concept store- was launched in 2001 as a podium to showcase the talent of internationally acclaimed Eastern designers from India | Middle East | Pakistan | Levant. Developed with a focused sense of directives and strategies, Aesthetics’ motto ‘Style with Substance’ embodies its essence and ethos.
Swiftly emerging as an eminent reference for Eastern style, this ‘multi-brand’ -‘multi-product’ store, stocks exclusive ensembles, accessories and fine jewels for their culturally savvy clientele. Aesthetics’ marketing teams work to syncopate art with attire and nurture “individualism” supported by a effective cross media synergy – that leverages the store's tagline ‘attire with attitude’.
Collection launches are supported by cultural experiences that have lead to brand partnerships with The World Gold Council | The Dubai Fashion Week| IMF Cultural Show| Cartier –The Maharani Show| Ms Cover Girl 2001/ 2002/ 2003- Zee Television’s Teen Princess | Sony’s Faces 2004 & 2005 . Trade Shows include-World Trade Center’s Bridal Arabia| Femina Bridal Show| The Lebanon Bridal Show | NYC Fashion Week | Dubai Fashion Week. ALL BY INVITATION!
Charity Showings: Pretty in Pink for Breast Cancer | The American University Shows- Student Development | Keeping its commitment to culture and creativity Aesthetics teams designed a project called ‘Celebrating Cultures’ which celebrates the inherent diversity of design and integrates talents from the South Asia and Middle East as it actively works towards branding their labels with the strength of a media arm.

THE MISSION STATEMENT
Aesthetics’ commitment to creativity & culture is fully appreciated by its cosmopolitan clientele and visible through carefully collated collections. Interpreting individual style for diverse echelons of customers, servicing niche requirements- the store works with several degrees of customization.
Aesthetics works on a forty-five day rotational; which ensures new ranges of Prêt and Bridge Ranges in a consistent churn. Evolving into a multi brand store, Aesthetics partnered with a vast range of reputed accessory designers and extended their product range in keeping with the store ethos. Adding fine jewelry designers- both precious and semi-precious – provided another dimension.